Sand Rock is located in the northeastern part of the state on Lookout Mountain. It lies almost entirely within Cherokee County, with a small portion of the northern end of town in Dekalb County. It has a mayor/council form of government.
Sand Rock was largely an unincorporated farming community for most of its existence. The first settlers, including members of the Brindley family, arrived in the 1830s. The first church was founded in the 1840s, as was a log-cabin school on the farm of H. S. Stowe. A post office was established in 1855 and operated until 1903. A larger school was constructed in 1895, and a more modern school was built in 1922.
According to 2020 Census estimates, Sand Rock recorded a population of 834. Of that number, 98.1 percent of respondents identified themselves as white, 1.9 percent as two or more races, and 1.4 percent as Hispanic. The town’s median household income was $62,500, and the per capita income was $29,137.
According to 2020 Census estimates, the workforce in Sand Rock was divided among the following industrial categories:
- Educational services and health care and social assistance (21.9 percent)
- Manufacturing (19.2 percent)
- Professional, scientific, and management, and administrative and waste management services (10.0 percent)
- Information (8.8 percent)
- Other services, except public administration (7.8 percent)
- Construction (6.9 percent)
- Retail trade (6.7 percent)
- Wholesale trade (5.7 percent)
- Public administration (4.5 percent)
- Agriculture, forestry, fishing and hunting, and extraction (4.3 percent)
- Transportation and warehousing, and utilities (3.1 percent)
- Finance and insurance, and real estate and rental and leasing (1.2 percent)
State Route 68 runs northwest-south through the bottom half of the town, and County Road 83 runs north-south through the center of town.
Events and Places of Interest
Cherokee Rock Village offers camping and rock climbing opportunities to visitors, and nearby Weiss Lake has a range of outdoor recreation activities. Pirates Bay Waterpark is ten minutes to the east in Leesburg.
- The Heritage of Cherokee County, Alabama. Clanton, Ala.: Heritage Publishing Consultants, 1998.