

First Alabama was actively engaged in employing new technologies in the banking industry. In 1981, it established a statewide network of ATMs known as the Right Place banking machines, which provided customers with convenient banking options after hours at multiple locations. Its extensive network of ATMs enabled Regions to play a key role in the organization of a statewide shared network with other banks, which went online in April 1986. The following year, Regions became the first bank in the state to offer its customers direct access to their account information by an automated telephone inquiry service. Telephone banking services have since then been largely supplanted by online banking services.
Beginning in 1987, First Alabama Bancshares took advantage of changes in federal legislation that allowed it to purchase out-of-state banks. The company's first out-of-state acquisition was in Milton, Florida, in 1987. By 1994, First Alabama had expanded into Georgia, Tennessee, Louisiana, South Carolina, Arkansas, and Texas. The company operated banks in a total of eight states in the Southeast, and the management decided to change its name to reflect its regional presence. Thus, on May 2, 1994, First Alabama Bancshares became Regions Financial Corporation, with its banking division becoming known simply as Regions Bank.
In the early 2000s, Regions was involved with other major transactions that allowed it to broaden its customer base. On December 19, 2000, Regions purchased Memphis-based Morgan Keegan & Co. Inc., a full-service investment firm offering its customers investment banking, securities brokerage, and wealth and asset management services, with more than 400 offices in 19 states and more than 4,500 employees. Another organizational change occurred in 2004, when the Regions Insurance Group, Inc. was created to provide corporate structure for all of the firm's insurance-related subsidiaries, including Rebsamen Insurance, ICT Insurance, and Regions Insurance Services. Also in 2004, Regions merged with Union Planters Bank in a deal totaling $5.9 billion that allowed further expansion of the Regions network into new areas of the South and Midwest.

Both Regions and AmSouth have a throughout their history made charitable donations to community efforts in Alabama. In 2005, for example, both companies donated a total of approximately $14 million in support of the arts, education, health and human services, and community and economic development. That year, Regions also became the title sponsor of the Regions Charity Classic presented by Bruno's Supermarkets. Part of the Professional Golf Association's annual Champions Tour for senior golfers, this tournament has become one of the largest charitable events in the state, with approximately $10 million having been donated to Birmingham area charities. Regions also provides financial assistance to help fund many organizations that administer community service programs to low- and moderate-income individuals, revitalize and stabilize low- and moderate-income areas, and provide homebuyer education and financial literacy programs. Regions also partners with Atlanta-based Operation Hope, Inc., an international nonprofit focused on promoting financial literacy and economic education. The company is the major sponsor of Regions Field, a minor-league baseball stadium in downtown Birmingham that is also home to the baseball team for the University of Alabama at Birmingham and the Professional Golfer's Association tournament The Tradition, held annually at the Greystone Golf & Country Club in Birmingham.
Additional Resources
O'Donnell, Joe. The Forge, Metal to Medicine: Birmingham's Business History. Birmingham, Ala.: Birmingham Regional Chamber of Commerce, 2007.
Additional Resources
O'Donnell, Joe. The Forge, Metal to Medicine: Birmingham's Business History. Birmingham, Ala.: Birmingham Regional Chamber of Commerce, 2007.